Dan Primack

The latest on private equity, M&A, deals and movements — from Wall Street to Silicon Valley

AT&T lets T-Mobile bygones be bygones

March 20, 2011: 3:31 PM ET

AT&T (T) today announced plans to buy T-Mobile from Deutsche Telekom, in a $39 billion cash and stock deal that will create the nation's largest mobile carrier (by a significant margin).

I guess it also means that T-Mobile will have to change up its recent ad strategy, which has used the old Mac vs. PC framework to disparage AT&T's service. Here's a couple for posterity:

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About This Author
Dan Primack
Dan Primack
Senior Editor, Fortune

Dan Primack joined Fortune.com in September 2010 to cover deals and dealmakers, from Wall Street to Sand Hill Road. Previously, Dan was an editor-at-large with Thomson Reuters, where he launched both peHUB.com and the peHUB Wire email service. In a past journalistic life, Dan ran a community paper in Roxbury, Massachusetts. He currently lives just outside of Boston.

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