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Exclusive: Zynga's IPO roadshow begins Monday

November 29, 2011: 9:09 AM ET

Zynga is about to kick off its IPO process.

Social gaming company Zynga is planning to begin its IPO road show this coming Monday, Fortune has learned.

The company's bankers began telling clients about the road show this morning, which also means we may soon get an amended S-1 filing with details about how many shares the company plans to list and at what price. Zynga originally filed for the offering back in July with plans to raise $1 billion, with reports that it could be seeking a valuation of between $15 billion and $20 billion.

Company founder and CEO Mark Pincus will be among those pitching to prospective investors on the road show. Other participating Zynga execs will include chief operating officer John Schappert and chief financial officer David Wehner.

The offering will be closely watched in Silicon Valley, particularly given that recent issuers like Groupon (GRPN) and Angie's List (ANGI) already have begun trading at or below their IPO offering prices. A successful Zynga IPO could make those dips look company-specific rather than industry-endemic. If Zynga struggles, however, it could make the road to listing much rockier for those who hope to follow in the FarmVille creator's footsteps.

Zynga plans to trade on the Nasdaq under ticker symbol ZNGA, with Morgan Stanley (MS) and Goldman Sachs (GS) leading a group of six underwriters. The San Francisco-based company reports around $30 million in net income for the first nine months of 2011 on $828 million in revenue.

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Dan Primack
Dan Primack
Senior Editor, Fortune

Dan Primack joined Fortune.com in September 2010 to cover deals and dealmakers, from Wall Street to Sand Hill Road. Previously, Dan was an editor-at-large with Thomson Reuters, where he launched both peHUB.com and the peHUB Wire email service. In a past journalistic life, Dan ran a community paper in Roxbury, Massachusetts. He currently lives just outside of Boston.

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