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Audi previews Ducati purchase

April 18, 2012: 12:58 PM ET

At 12:37 this afternoon, the official Twitter feed for automaker Audi sent out the following photo, with the caption "What could this mean?"

About 15 minutes later, the company made official what's been rumored for the past several days: Audi is buying Italian motorcycle maker Ducati from shareholders like private equity firm Industrialinvest.

No financial terms were disclosed, but press reports have pegged the deal at around $1.1 billion.

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Dan Primack
Dan Primack
Senior Editor, Fortune

Dan Primack joined Fortune.com in September 2010 to cover deals and dealmakers, from Wall Street to Sand Hill Road. Previously, Dan was an editor-at-large with Thomson Reuters, where he launched both peHUB.com and the peHUB Wire email service. In a past journalistic life, Dan ran a community paper in Roxbury, Massachusetts. He currently lives just outside of Boston.

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