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Warby Parker raises $37 million

September 9, 2012: 9:52 PM ET

Eyeglass maker can now see its future a bit clearer.

FORTUNE -- Trendy eyeglass maker Warby Parker has raised $36.8 million in new venture capital funding, according to a regulatory filing that indicates the total round could top out at $40 million.

It's a large score by most any VC standard, and massive for a maker of consumer goods (even if it is one that sells via online channels).

General Catalyst Partners appears to have led the round, with partner Joel Cutler joining the Warby Parker board of directors. The company's other outside directors are Lee Fixel of Tiger Global Management and Warby Parker co-founder Andrew Hunt (now a VC with Highland Capital Management).

Warby Parker previously raised over $13 million from Tiger Global Management, First Round Capital, Lerer Ventures, SV Angel, Menlo Ventures and Thrive Capital.

A company spokesman has not yet responded to a request for comment.

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Dan Primack
Dan Primack
Senior Editor, Fortune

Dan Primack joined Fortune.com in September 2010 to cover deals and dealmakers, from Wall Street to Sand Hill Road. Previously, Dan was an editor-at-large with Thomson Reuters, where he launched both peHUB.com and the peHUB Wire email service. In a past journalistic life, Dan ran a community paper in Roxbury, Massachusetts. He currently lives just outside of Boston.

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