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Exclusive: Nielsen exec forms VC fund

September 12, 2012: 1:15 PM ET

Itzhak Fisher to pull double-duty.

FORTUNE -- Media analytics giant Nielsen Holdings (NLSN) is helping one of its top executives launch an investment fund, Fortune has learned.

Itzhak Fisher, EVP of global business development and M&A at Nielsen, is raising $50 million to invest in early-stage companies. The first $10 million will come from Nielsen, where Fisher is expected to continue working.

Fisher had been co-founder and CEO of media mining startup Trendum, which was acquired by Nielsen in 2005. He subsequently would serve in various roles at Nielsen, including head of global product development and executive chairman of its online division. Fisher also

Nielsen declined to comment, while Fisher did not return a message left with his office.

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Dan Primack
Dan Primack
Senior Editor, Fortune

Dan Primack joined Fortune.com in September 2010 to cover deals and dealmakers, from Wall Street to Sand Hill Road. Previously, Dan was an editor-at-large with Thomson Reuters, where he launched both peHUB.com and the peHUB Wire email service. In a past journalistic life, Dan ran a community paper in Roxbury, Massachusetts. He currently lives just outside of Boston.

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