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Among financial pros, Romney trounces Obama

October 8, 2012: 10:40 AM ET

Obama RomneyRomney is favored candidate of bankers, private equity execs.

FORTUNE -- Last week we asked readers of the daily Term Sheet newsletter to participate in a (totally unscientific) presidential poll, and the results were a blowout win for Mitt Romney.

Of the more than 1,800 respondents, 58% (1,071) said that they plan to vote for Romney next month, compared to 38% (696) who said they plan to vote for President Obama.

The remaining 4% was split between those who chose "other" and who said they don't plan to vote. My oversight in not providing "undecided" as an option.

The vast majority (80%) of respondents said that the economy was the most important issue to them in this election, followed by "other" at 8%, healthcare at 5% and education/foreign policy each tied with 3%.

Only 28% of respondents had contributed to a candidate's campaign. This included an even split (13%/13%) to Romney and Obama, with another 2% having given to another candidate.

In terms of professional demographics, 30% of respondents described their primary profession as private equity. "Other" placed second with 24%, followed by entrepreneur/operating exec (19%), banking (12%), venture capital (11%) and lawyer (4%). The states with the highest representation were California, New York and Massachusetts.

To a large extent, these results were to be expected. After all, this was a poll largely of private equity investors, and Romney is the industry's best-known alum.

But I had figured it would be at least a bit closer, if only because Obama had trounced John McCain the last time I ran one of these for email readers, by a 54-35 margin (in 2004, Bush edged Kerry by two points). My explanation had always been that the broader industry demographics – GOP-favoring gender/race/wealth – were counteracted by its geographic nexus in Dem-leaning hotbeds like San Francisco and Boston.

Perhaps familiarity trumps ideology this time around? Or perhaps Obama's admonitions of "fat cat bankers" have hit a bit too close to home...

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About This Author
Dan Primack
Dan Primack
Senior Editor, Fortune

Dan Primack joined Fortune.com in September 2010 to cover deals and dealmakers, from Wall Street to Sand Hill Road. Previously, Dan was an editor-at-large with Thomson Reuters, where he launched both peHUB.com and the peHUB Wire email service. In a past journalistic life, Dan ran a community paper in Roxbury, Massachusetts. He currently lives just outside of Boston.

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