Term Sheet

The latest on private equity, M&A, deals and movements — from Wall Street to Silicon Valley

Venture capital deals

February 21, 2013: 10:09 AM ET

Pinterest, a Palo Alto, Calif.-based online "pinning" board, has raised $200 million in new VC funding. Valiant Capital Management led the round, and was joined by return backers Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital. AllThingsD reports the round was done at a $2.5 billion valuation. The company last raised funding in May 2012 at a $1.5 billion valuation, with Japan's Rakuten leading a $100 million round. www.pinterest.com

Living Proof, a Cambridge, Mass.-based beauty products company, has raised $30 million in new growth equity funding. Leerink Swann and other "new institutional investors" were joined by the Pohlad Family Capital Fund and return backer Polaris Partners. www.livingproof.com

Adara Inc.
, a Mountain View, Calif.-based audience analytics platform for brand marketers, has raised $20 million in new VC funding. QuestMark Partners led the round, and was joined by return backers August Capital, Morgenthaler Ventures, ONSET Ventures and Thayer Ventures. www.adaraglobal.com

, a San Mateo, Calif.–based provider of cross-screen mobile ad targeting technology,, has raised $14 million in Series B funding. Northgate Capital led the round, and was joined by return backers Kleiner Perkins Caufield and Byers and Sequoia Capital. www.drawbrid.ge

Fortumo, an Estonian mobile carrier billing startup, has raised an undisclosed amount of new growth equity funding from Intel Capital and Greycroft Partners. No financial terms were disclosed, but TechCrunch reports the deal was for approximately $10 million. Fortumo's former majority owner, Mobi Solutions, will remain a shareholder. www.fortumo.com

Mindflash, a Palo Alto, Calif.-based online training platform for businesses, has raised $3.5 million in new VC funding from the Investment Group of Santa Barbarawww.mindflash.com

Nexmo, a London-based provider of high-volume mobile messaging solutions, has raised $3 million from Intel Capitalwww.nexmo.com

Smarkets, a London-based P2P betting platform, has raised $2.3 million in second-round funding. T-Venture led the round, and was joined by return backer Passion Capital. www.smarkets.com

Liquidity Corp., an Alameda, Calif.-based water purification startup, has raised an undisclosed amount of VC funding from GSR Ventures, Capricorn Investment Group, and T2 Venture Capital. www.liquico.com

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Dan Primack
Dan Primack
Senior Editor, Fortune

Dan Primack joined Fortune.com in September 2010 to cover deals and dealmakers, from Wall Street to Sand Hill Road. Previously, Dan was an editor-at-large with Thomson Reuters, where he launched both peHUB.com and the peHUB Wire email service. In a past journalistic life, Dan ran a community paper in Roxbury, Massachusetts. He currently lives just outside of Boston.

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