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Sunrise Growers to be sold

March 4, 2013: 3:43 PM ET

CaptureFrozen strawberry company switching private equity sponsors.

FORTUNE -- Paine and Partners is in talks to acquire frozen strawberry producer Sunrise Growers from Sun Capital Partners, according to an FTC filing.

Sunrise was founded more than 40 years ago, and provides both frozen and fresh strawberries and other fruit products to retailers, food-service operators and industrial customers (both branded and private-label). It also markets and distributes strawberries.

The Placentia, Calif.-based company was acquired by Sun Capital Partners in June 2008 from Heritage Partners, which had recapitalized the company five years earlier. The sale price reportedly was $32.5 million

Paine and Partners, whose portfolio includes other food companies like Icicle Seafoods, declined to comment. Messages left for a Sun Capital spokesman and Sunrise CEO Ed Haft have not yet been returned.

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Dan Primack
Dan Primack
Senior Editor, Fortune

Dan Primack joined Fortune.com in September 2010 to cover deals and dealmakers, from Wall Street to Sand Hill Road. Previously, Dan was an editor-at-large with Thomson Reuters, where he launched both peHUB.com and the peHUB Wire email service. In a past journalistic life, Dan ran a community paper in Roxbury, Massachusetts. He currently lives just outside of Boston.

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