Term Sheet

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Online publisher Vox raising $40 million

October 15, 2013: 11:22 AM ET

Publisher of sites like The Verge and SB Nation almost done with large new VC round.

FORTUNE -- Vox Media, the fast-growing publisher of content sites like The Verge (tech) and SB Nation (sports) disclosed today in a regulatory filing that it has secured $34 million of a new $40 million funding round.

Fortune has since learned that the Washington, D.C.-based company plans to close on the full $40 million shortly ("a timing issue," according to a source) and that the round was led by Accel Growth Fund.

Accel Partners was an existing Vox investor via its early-stage funds, and was joined on the new deal by fellow return backers Khosla Ventures and Comcast Ventures.

Vox previously raised around $40 million, including a $17 million round last year. The company is known for pursuing "premium" audience (i.e., well-education, relatively wealthy), rather than focusing on a high-volume audience model.

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Dan Primack
Dan Primack
Senior Editor, Fortune

Dan Primack joined Fortune.com in September 2010 to cover deals and dealmakers, from Wall Street to Sand Hill Road. Previously, Dan was an editor-at-large with Thomson Reuters, where he launched both peHUB.com and the peHUB Wire email service. In a past journalistic life, Dan ran a community paper in Roxbury, Massachusetts. He currently lives just outside of Boston.

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