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Norman Pearlstine leaves Bloomberg for Time Inc.

October 31, 2013: 10:31 AM ET

Veteran media exec returning to Time Inc., as company preps for spin-out from Time Warner.

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FORTUNE -- Media executive Norman Pearlstine is stepping down as Bloomberg LP's chief content officer, in order to take a similar position with Time Inc. (publisher of Fortune). The move comes as Time Inc. is preparing to spin out from corporate parent Time Warner (TWX), which is expected to occur early next year.

This is a homecoming of sorts for Pearlstine, who served as editor-in-chief of Time Inc. from 1995 through 2005 (after more than two decades with The Wall Street Journal, and a short stint at Forbes). He later moved on to serve as a senior advisor to private equity firm The Carlyle Group (CG), before joining Bloomberg in 2008.

At the time, Bloomberg said of the newly-created CCO role: "Pearlstine is charged with seeking growth opportunities for Bloomberg's television, radio, magazine, and online products and to make the most of the company's news operations."

He is expected to have a similar mandate at Time Inc., which is eliminating its editor-in-chief role. That position has been filled since January by Martha Nelson, who will be leaving the company after more than 20 years (including as founding editor of In Style and editor of a group whose titles included People and Entertainment Weekly).

RELATED: Can Time Inc. make it alone?

One big difference between the CCO and EIC roles will be that individual magazine editors will report directly to division presidents, with a "dotted line" over to Pearlstine. He would have the authority to fire magazine editors, although new hires would need to be approved by both Pearlstine and the division president. Pearlstine will report directly to new Time Inc. CEO Joe Ripp.

No word yet on Bloomberg's plans to replace Pearlstine, if any. In a statement, Bloomberg CEO Dan Doctoroff said: "Norm has been an invaluable advisor to me and our entire leadership team, helping us successfully relaunch Bloomberg Businessweek and start new lines of business that continue to grow. His impact will last for years to come. We thank him and wish him well."

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About This Author
Dan Primack
Dan Primack
Senior Editor, Fortune

Dan Primack joined Fortune.com in September 2010 to cover deals and dealmakers, from Wall Street to Sand Hill Road. Previously, Dan was an editor-at-large with Thomson Reuters, where he launched both peHUB.com and the peHUB Wire email service. In a past journalistic life, Dan ran a community paper in Roxbury, Massachusetts. He currently lives just outside of Boston.

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