Term Sheet

The latest on private equity, M&A, deals and movements — from Wall Street to Silicon Valley

Source: Oracle pays more than $400 million for BlueKai

February 24, 2014: 12:40 PM ET

Big data. Cloud. Online advertising. Put all those buzzwords together, and out comes a big sale price.

bluekai
FORTUNE -- Oracle (ORCL) today announced an agreement to acquire BlueKai, a Seattle-based cloud platform for intent-focused data exchange. Or, put another way, it aggregates consumer data to better target online advertising and marketing efforts.

No deal terms were disclosed, but a source close to the situation tells Fortune that the price-tag is "a little above" $400 million. Most of that is in cash, but also included is some Oracle stock tied to employee retention.

BlueKai had raised around $40 million in VC funding since 2008, from investors like Battery Ventures, GGV Capital and Redpoint Ventures.

The acquisition remains subject to regulatory approval, with Oracle and BlueKai expected to operate independently until the transaction closes.

Sign up for Dan Primack's daily email newsletter on deals and deal-makers: GetTermSheet.com

Join the Conversation
About This Author
Dan Primack
Dan Primack
Senior Editor, Fortune

Dan Primack joined Fortune.com in September 2010 to cover deals and dealmakers, from Wall Street to Sand Hill Road. Previously, Dan was an editor-at-large with Thomson Reuters, where he launched both peHUB.com and the peHUB Wire email service. In a past journalistic life, Dan ran a community paper in Roxbury, Massachusetts. He currently lives just outside of Boston.

Email a Tip | @danprimack | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.