By Andrew Parker, contributor
FORTUNE -- Apple (AAPL) is running a new ad in which there is one simple line of dialog: "
Every day, more photos are taken with the iPhone than any other camera."
Simple, tight, concise message. And the ad is beautiful.
When I saw this ad, my first reaction was a simple, emotional response to the raw, human editing style.
But then on further reflection, I thought of Kodak. For years, Kodak was a dominant brand in photography. As photography started to move from analog film to digital, Kodak made small attempts to participate in the shift, but were largely left behind. In Kodak's prime, photography was a "razor / razorblade" model and Kodak was minting money selling film. When film went from "essential" to "nostalgic" the company never recovered.
After reading the Innovator's Dilemma or a few VC blog posts, one could expound academically that Kodak should have tried to launch a sub-brand to make the transition through technology disruption. Textbook encumbant behavior… in order to live to fight another day in the digital photography transition.
But, even that academic approach would have ultimately failed in this case. A phone! That's the dominant camera choice today. Kodak needed to make critical, company-saving decisions by seeing that one of these was going to be everyone's camera in the future:
How could Kodak possibly have the foresight to battle a phone? They never stood a chance.
Andrew Parker (@andrewparker) is a principal with VC firm Spark Capital, where he focuses on the applications layer of the technology stack in consumer services. This post originally appeared on his blog.
A lower corporate tax rate won't deter companies from playing tax and accounting games. Just look at Apple's math.
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Could the second time also be a charm for Apple and Ron Johnson?
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So I rang up our MOREDan Primack - Apr 8, 2013 7:36 PM ET
Apple probably won't buy anything big, but if it's looking for ideas ...
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Yesterday was Apple's shareholder meeting and, as many of you know, there's been healthy debate about what they should do with its $137 billion in cash. I had read somewhere that Apple's cash pile was equivalent to Hungary's GDP so perhaps an activist shareholder should push an acquisition of Hungary rather than thinking small (e.g., MOREFeb 28, 2013 2:16 PM ET
Progressive has an intelligent, rational, and transparent way to deal with the surplus cash that its operations generate. Apple doesn't.
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The recent swings in Apple stock prove that a few simple rules of investing always hold true.
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What was once a growth story is now a growth stock and a value play.
By Jon Birger, contributor
FORTUNE -- I'm a nervous investor, so the notion of having all my money in any one stock is anathema. That said, I've owned some Apple (AAPL) for years. My "aha!" moment came when I replaced my old PC with a MacBook in 2009, and I've bought more shares since.
Three years ago, MOREDec 6, 2012 5:00 AM ET
Loading up on the tech giant's shares has been a winning strategy.
By Jon Birger, contributor
FORTUNE -- Just thinking about Terry and Jeanne Gregory's portfolio can be a little scary. Retirees now living in Honolulu, the Gregorys have basically their entire life savings -- about $2.5 million -- invested in just one stock: Apple Inc.
The Gregorys' love affair with Apple (AAPL) flouts every bit of investment advice doled out by MOREDec 6, 2012 5:00 AM ET
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America's biggest companies smashed records for earnings in 2011. Too bad the party can't last.
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