apple

  • Carl Icahn buys into Apple

    Activist makes his next big tech move.

    FORTUNE -- Earlier this week Carl Icahn told us to watch his Twitter feed. Now we know why:

    No word yet on exactly how many Apple (AAPL) shares Icahn holds, or what Cook's response was to Icahn's overture. Apple stock had been relatively flat before Icahn's tweets, but by 2:50pm was up more than $17 per share (3.66%). For the year, Apple is down more MORE

    - Aug 13, 2013 2:28 PM ET
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  • The tax break that corporate America wants kept secret

    Oracle, Google, and Amazon are just a few of the hundreds of large companies that have cut confidential deals with the IRS to help lower their tax bills, and critics want the agency to disclose the details of these complex pacts.

    By Lynnley Browning

    FORTUNE -- When Oracle reported its latest quarterly earnings last month, most investors focused on the fact that its dividend doubled. The number that got less notice MORE

    Jul 22, 2013 5:00 AM ET
  • Early Waze backer maps out investment thesis

    When venture capitalist John Malloy first invested in Waze, the company was worth just a few million dollars. Now Google is paying more than $1 billion for it. Malloy explains what he saw back in 2008, and why his bet paid off.

    FORTUNE -- Google (GOOG) this week announced that it will buy social mapping company Waze for a reported $1.1 billion, beating out earlier suitors like Apple (AAPL) and Facebook MORE

    - Jun 13, 2013 3:18 PM ET
  • 6-step guide to dodging taxes just like Apple

    Tax avoidance works beautifully -- and legally -- for Apple and other multinationals. Why not make it work for you?

    FORTUNE -- It's faddish -- and fun -- these days to talk about the income taxes that Apple does or doesn't pay. Hey, as we learned this week from a Senate report and hearings, Apple's tax strategems are even slicker than its products are. Many of them involve the "intellectual property" MORE

    - May 23, 2013 5:00 AM ET
  • Apple ad shows why Kodak never had a chance

    Kodak was killed by phones, not film.

    By Andrew Parker, contributor

    FORTUNE -- Apple (AAPL) is running a new ad in which there is one simple line of dialog: "

    Every day, more photos are taken with the iPhone than any other camera."

    Simple, tight, concise message.  And the ad is beautiful.

    When I saw this ad, my first reaction was a simple, emotional response to the raw, human editing style.

    But then on further reflection, I MORE

    May 3, 2013 11:41 AM ET
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  • Apple proves that a lower corporate tax rate won't matter

    A lower corporate tax rate won't deter companies from playing tax and accounting games. Just look at Apple's math.

    FORTUNE -- There's a widely shared idea that if the U.S. reduced its corporate income tax rate to 25% from the current 35%, big corporations would stop playing tax games. They would then pour all their attention into profit-making rather than allocating a ton of talent to tax avoidance, and we would MORE

    - Apr 26, 2013 5:00 AM ET
  • Will Ron Johnson return to Apple?

    Could the second time also be a charm for Apple and Ron Johnson?

    FORTUNE -- Ron Johnson is now unemployed, given the boot as CEO of JC Penney (JCP) after just one year of a failed turnaround strategy. Not surprisingly, Twitter quickly filled with speculation that Johnson could return to his former job as head of Apple (AAPL) retail -- a position that just happens to be vacant.

    So I rang up our MORE

    - Apr 8, 2013 7:36 PM ET
  • Should Apple buy Hungary?

    Apple probably won't buy anything big, but if it's looking for ideas ...

    By Lee Hower

    Yesterday was Apple's shareholder meeting and, as many of you know, there's been healthy debate about what they should do with its $137 billion in cash. I had read somewhere that Apple's cash pile was equivalent to Hungary's GDP so perhaps an activist shareholder should push an acquisition of Hungary rather than thinking small (e.g., MORE

    Feb 28, 2013 2:16 PM ET
  • How Apple should deal with its cash: Go with the Flo

    Progressive has an intelligent, rational, and transparent way to deal with the surplus cash that its operations generate. Apple doesn't.

    FORTUNE -- The folks at Apple could learn a lot from Progressive Corp., the auto insurance company made famous by the ubiquitous Flo, star of its endless flow of ads.

    Apple doesn't need help from Progressive when it comes to selling products. But Apple could really profit by studying how Progressive deals MORE

    - Feb 22, 2013 5:00 AM ET
  • 3 lessons for Apple's shareholders

    The recent swings in Apple stock prove that a few simple rules of investing always hold true.

    FORTUNE -- For most people, Apple mania means buying the company's products and playing with them. But for us financial voyeur types, the fun comes from watching the lunatic lurching of Apple's stock price.

    You gotta love it. From the start of last year through its all-time closing high on Sept. 19, Wilshire Associate says, MORE

    - Feb 6, 2013 5:00 AM ET
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