Tax avoidance works beautifully -- and legally -- for Apple and other multinationals. Why not make it work for you?
FORTUNE -- It's faddish -- and fun -- these days to talk about the income taxes that Apple does or doesn't pay. Hey, as we learned this week from a Senate report and hearings, Apple's tax strategems are even slicker than its products are. Many of them involve the "intellectual property" MOREAllan Sloan, senior editor-at-large - May 23, 2013 5:00 AM ET
Kodak was killed by phones, not film.
By Andrew Parker, contributor
FORTUNE -- Apple (AAPL) is running a new ad in which there is one simple line of dialog: "
Every day, more photos are taken with the iPhone than any other camera."
Simple, tight, concise message. And the ad is beautiful.
When I saw this ad, my first reaction was a simple, emotional response to the raw, human editing style.
But then on further reflection, I MOREMay 3, 2013 11:41 AM ET
A lower corporate tax rate won't deter companies from playing tax and accounting games. Just look at Apple's math.
FORTUNE -- There's a widely shared idea that if the U.S. reduced its corporate income tax rate to 25% from the current 35%, big corporations would stop playing tax games. They would then pour all their attention into profit-making rather than allocating a ton of talent to tax avoidance, and we would MOREAllan Sloan, senior editor-at-large - Apr 26, 2013 5:00 AM ET
Could the second time also be a charm for Apple and Ron Johnson?
FORTUNE -- Ron Johnson is now unemployed, given the boot as CEO of JC Penney (JCP) after just one year of a failed turnaround strategy. Not surprisingly, Twitter quickly filled with speculation that Johnson could return to his former job as head of Apple (AAPL) retail -- a position that just happens to be vacant.
So I rang up our MOREDan Primack - Apr 8, 2013 7:36 PM ET
Apple probably won't buy anything big, but if it's looking for ideas ...
By Lee Hower
Yesterday was Apple's shareholder meeting and, as many of you know, there's been healthy debate about what they should do with its $137 billion in cash. I had read somewhere that Apple's cash pile was equivalent to Hungary's GDP so perhaps an activist shareholder should push an acquisition of Hungary rather than thinking small (e.g., MOREFeb 28, 2013 2:16 PM ET
Progressive has an intelligent, rational, and transparent way to deal with the surplus cash that its operations generate. Apple doesn't.
FORTUNE -- The folks at Apple could learn a lot from Progressive Corp., the auto insurance company made famous by the ubiquitous Flo, star of its endless flow of ads.
Apple doesn't need help from Progressive when it comes to selling products. But Apple could really profit by studying how Progressive deals MOREAllan Sloan, senior editor-at-large - Feb 22, 2013 5:00 AM ET
The recent swings in Apple stock prove that a few simple rules of investing always hold true.
FORTUNE -- For most people, Apple mania means buying the company's products and playing with them. But for us financial voyeur types, the fun comes from watching the lunatic lurching of Apple's stock price.
You gotta love it. From the start of last year through its all-time closing high on Sept. 19, Wilshire Associate says, MOREAllan Sloan, senior editor-at-large - Feb 6, 2013 5:00 AM ET
What was once a growth story is now a growth stock and a value play.
By Jon Birger, contributor
FORTUNE -- I'm a nervous investor, so the notion of having all my money in any one stock is anathema. That said, I've owned some Apple (AAPL) for years. My "aha!" moment came when I replaced my old PC with a MacBook in 2009, and I've bought more shares since.
Three years ago, MOREDec 6, 2012 5:00 AM ET
Loading up on the tech giant's shares has been a winning strategy.
By Jon Birger, contributor
FORTUNE -- Just thinking about Terry and Jeanne Gregory's portfolio can be a little scary. Retirees now living in Honolulu, the Gregorys have basically their entire life savings -- about $2.5 million -- invested in just one stock: Apple Inc.
The Gregorys' love affair with Apple (AAPL) flouts every bit of investment advice doled out by MOREDec 6, 2012 5:00 AM ET
* Michael Wu: The big data fallacy
* Consulting autopsy: What killed Monitor Group?
* Patrick Gibson: Apple needs to (quickly) buy Twitter
* Morning Call: U.S. futures point lower, European shares retreat and the Nikkei climbs.
* Rise above: CNBC's move into advocacy
* Warren Buffett: A minimum tax for the wealthy
* LivingSocial: Fab's newest distribution channel
* Kolhatkar & Brady: Jack Welch's unretirement
* Big deal: Baxter in talks to buy Gambro for $4 billion
* Get Liquid: Join us this MOREDan Primack - Nov 26, 2012 7:10 AM ET
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