Corporate growth

Is there an upside to a dip in corporate profits?

July 5, 2012: 12:48 PM ET

The drop may be small, but if it persists, the decline might just get companies to start investing more.

FORTUNE – For the first time since the Great Recession, corporate profits fell during the first three months of this year. While the dip may be small, the $6.4 billion (or 0.3%) decline is significant as it just might inspire a shift in tone within corporate America, which saw profits soar even as joblessness has persisted.

Ironically enough, there's an upside to down profits: Executives may realize they need to invest more. Admittedly, weaker profits could make companies even more fearful about expanding, but given that the decline reflects slumping sales from overseas markets, it could also put new pressures on companies to find new ways to grow at home.

Economists worry that lousy corporate profits could send the economy into a full-fledged recession. It's still unclear if the latest decline in earnings will be the first of many, similar to the past two recessions, or if we will see a repeat of 1998, when the economy continued to grow even as corporate profits fell sharply. The pinch came amid rising labor costs and the inability of manufacturing companies to raise prices on its products in the face of stiff competition from abroad.

MORE: The 5 myths of the great financial meltdown: Round 2

To be sure, the relationship between profits and GDP growth is not always clear cut and just because earnings fall doesn't mean the economy will follow suit. During the 2007 financial crisis, corporate profits fell in tandem with employment. But in the years following the end of the recession, profits quickly rebounded as many companies cut costs and expanded into emerging markets for growth.

Weak earnings could also send the stock market spiraling downward. This would spell bad news to shareholders in a year when some expect stronger dividend payouts. But as Paul Lim of Money Magazine pointed out recently, the fall in earnings might not drive stocks down as much as some think. More

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