FORTUNE -- When it comes to Cyber Monday, few shoppers think about visiting a venture capital website. But First Round Capital has tried to change that this year, by launching a page full of special offers from 26 of its e-commerce portfolio companies.
Most of the deals are different from what the companies are offering through their own website, while around 25% overlap. The most popular one so far appears to have been a $35 coupon code for TaskRabbit, which is now sold out (there were around 100 available). Others offers include 15% off for retro clothing company ModCloth, $40 off for childcare marketplace UrbanSitter and 10 free cards from customized greeting card company Sincerely.
"Some of our portfolio companies loved what we did with our holiday videos, and we began thinking about how to apply that sort of exposure to e-commerce," says Brett Berson, First Round's vice president of Platform. "By creating this page, I think we get some exposure for newer portfolio companies not as many people have heard of, and introduce all of these companies to a different customer base than they may normally have."
First Round mostly publicized the page via social channels like Twitter and Facebook, but also sent out emails to those on its holiday video list. Speaking of that video, expect it to come sometime next month. My guess is that it will be a Gangham Style parody, but there also are some votes for Call Me Maybe...
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