Fisker Automotive

Exclusive: Fisker revenue nears $200 million

December 13, 2012: 2:05 PM ET

fiskercarsFisker sales are strong, but well below expectations.

FORTUNE -- Troubled electric carmaker Fisker is expecting to generate around $200 million in 2012 revenue, Fortune has learned from multiple sources.

It's a decent figure considering that the five-year-old company only began delivering actual vehicles in July 2011. But it's also well short of what the company was promising prospective investors. For example, one source tells me that documents circulated last November by defunct broker-dealer Advanced Equities projected around $1.2 billion in 2012 sales. A subsequent projection from this past February had cut that figure to $400 million.

For contrast, rival Tesla Motors (TSLA) reports revenue of just $106 million through the first nine months of 2012 (although Q4 is expected to be its biggest quarter by far). Tesla founder and CEO Elon Musk also said recently that the company's cash-flow turned positive in the last week of November.

Fisker spokesman Roger Ormisher declined to confirm the revenue figures, but did say that the company took issue with a recent Wall Street Journal article about the companies financial options. For example, he says that the company's board did not review "the option of  seeking bankruptcy protection" as the WSJ claimed. He also stressed that Fisker had hired investment bank Evercore Partners to find a strategic partner, and not to find a buyer.

MORE: The Fisker director who lasted less than 2 months

These points, and others, were laid out in an email sent by Fisker to select investors after the WSJ article was posted.

Fisker has raised around $1 billion in private financing, including from Silicon Valley venture capital firms like Kleiner Perkins Caufield & Byers, New Enterprise Associates and Palo Alto Investors

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  • The Fisker director who lasted less than 2 months

    Fisker's ties to Advanced Equities go beyond funding.

    FORTUNE -- Yesterday I began researching a piece on electric carmaker Fisker Automotive, whose board reportedly considered bankruptcy before retaining Evercore to seek new investments.

    One of the first things I noticed was that Fisker's website lists Peter McDonnell as a board member. He was as a senior managing director of investment banking for Advanced Equities, the broker-dealer that collapsed last month in the wake MORE

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    Electric car-maker Fisker Automotive is seeking to raise around $200 million at a valuation of around $2.2 billion, according to multiple sources.

    Existing shareholder Advanced Equities is marketing the deal, which is being characterized as a "pre-IPO" round. Not surprising given that rival Tesla Motors (TSLA) is already public with a market cap of around $2.5 billion. On the other hand, if I had an electric car for every cleantech company that MORE

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    Tesla also said that founder and CEO Elon MORE

    - May 25, 2011 3:27 PM ET
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