General Electric

Where have you gone, Jack Welch?

October 11, 2012: 5:00 AM ET

The former GE CEO has had a great run, both in corporate America and in the world of commentary. It's a shame that he didn't quit while he was ahead.Jack Welch

FORTUNE -- I never thought I would feel sorry for Jack Welch, but now, I do. His op-ed piece in Wednesday's Wall Street Journal, "I Was Right About That Strange Jobs Report," strikes me as, well, strange.

Even though I rarely wrote about Welch when he was becoming a household name as chief executive of General Electric (GE), I watched -- and admired -- the way he handled himself with the media. He even managed to get the last word on one of the rare occasions I wrote about him.

In 1999, after Welch announced that he'd retire in 2001, I wrote a Newsweek column saying we couldn't close the books on Welch's tenure at GE until after we'd seen how his successor performed -- a contrarian piece that made some of my bosses nervous. Shortly after the piece ran, my home fax machine spit out the last thing I expected to see: a brilliantly crafted, handwritten note from Welch telling me I was right.

MORE: Welch can't take the heat: I quit

That display of grace and wit, on top of a previous episode that's too inside-baseball to go into, turned me from someone who called him "Neutron Jack" (for all the U.S. jobs he vaporized) into an almost-fan.

But now Welch has lost his game. He's not deft, he's not graceful, he seems to have turned into a humorless guy with a chip on his shoulder.

Let's look at Welch's Journal column, which occupies some of the most highly coveted space in the media world. In it, he makes the same mistake he made last week, one that led to the end of his stint as a columnist at Fortune and at our competitor, Thomson Reuters.


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