FORTUNE -- "Office hours" are one of the venture capital industry's few recent innovations, with investors taking a couple hours to let entrepreneurs pick their brains without the pressure of a formal pitch. Now the National Venture Capital Association is taking things to the next level, as part of its annual meeting in San Francisco.
It's being called "The world's largest office hours," with more than 50 firms having already agreed to participate. Notables include Accel Partners, Benchmark Capital, Bessemer Venture Partners, New Enterprise Associates, Foundry Group, Venrock and True Ventures.
Here's how it will work: Entrepreneurs (at all stages of company development) must apply ahead of time by going here, with registration open through March 1. Those selected will then schedule at least two formal meetings with desired VC firms during the annual meeting on May 14, in San Francisco. Chosen entrepreneurs also will be able to gather with VCs in a more casual networking lounge. There is no cost to entrepreneurs.
And, for some reason, the event even has a trailer:
One thing that makes Mitt Romney so confusing to non-business folk is that he was both a venture capitalist and private equity investor. But the distinction often gets lost, in part because Romney mentions his work with companies like Staples (venture capital) and Dominos Pizza (private equity) in the same breath.
So last Friday the National Venture Capital Association sent the following email to its members:
As the race for the Republican MOREDan Primack - Jan 20, 2012 12:40 PM ET
The venture capital industry remains dominated by white men, according to a new demographics survey released today by the National Venture Capital Association and Dow Jones.
Only 21% of the 590 survey respondents were woman, and just 11% identified themselves as "investors." This is down from 14% from a similar survey in 2008. The rest were administrators, including chief financial officers (where women outnumber men 53%-47%).
A whopping 87% of respondents identified MOREDan Primack - Nov 21, 2011 11:17 AM ET
The National Venture Capital Association just wrapped up its annual meeting in Boston, which was chock full of schmoozing, optimism and self-congratulation. I tried to attend most of it -- including yesterday's VC "birthday" celebration at MIT -- and jotted down a bunch of notes (in no particular order):
* Ed Roberts of MIT asked if DST Group is this generation's version of Softbank. Foundry Group's Jason Mendelson, an ex-Softbanker, dissented. MOREDan Primack - Apr 7, 2011 4:21 PM ET
|GM's recalled Cobalt was a failure from the start|
|Pope Francis challenges the free market - The Buzz|
|Why you should pay off your car loan ASAP|
|Americans have fallen in love with real estate once again|
|How young tech millionaires invest|