Wait, did you think I was talking about something else? Here are some quick stats:
Notice anything horribly amiss? Particularly once we consider that Tumblr basically is the latest/greatest means for teens to express themselves, while Warner Chilcott develops products to help people manage serious diseases and prevent unwanted pregnancies.
And, to be clear, we here at Fortune are certainly part of the editorial imbalance. So far this site has already published three posts about Yahoo's (YHOO) purchase of Tumblr, and none about Actavis buying Warner Chilcott (save for this one).
So why are we media folk so obsessed with the acquisition of a low-revenue blogging platform and so dismissive of an $11 billion combined revenue drug-maker? Four basic reasons:
1. It's easier for most of *us* to understand what Tumblr makes than what Warner Chilcott makes. Not how they make it (i.e., coding vs. petri dishes), but the finished product (online content vs. pills to treat for diseases the average writer doesn't have).
3. There are far more tech-focused online media sites than there are healthcare-focused media sites. And I'm not just talking trades here. Even Fortune has a tech vertical, but not a healthcare one. Mostly because...
4. We largely cater to people who spend part of their day on the web, consuming content. Not surprisingly, those people tend to have a particular interest in things that involve the web and web content. It's a huge built-in audience, and we reporters know that our bread is ultimately buttered by pageviews.
RELATED: Actavis joins the Fortune 500
There was a time, not too long ago, when media outlets could drive "what's important" by page placement or big web headlines. But that time has passed, in an age of homepage-killing mobile apps, brand-killing social shares, etc.
So we give readers what they want, even if we don't necessarily think it's what they should want. It may mean we're no longer elitist. Or, more likely, it means we're no longer living up to our responsibilities... Sorry.
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Yahoo is formally buying Tumblr, but it's really buying Tumblr's leader.
By Charlie O'Donnell
FORTUNE -- You can do the math on Tumblr's pageviews, throw in some expected CPM, weighted average cost of capital, and try to justify the $1.1 billion that Yahoo (YHOO) is spending on Tumblr.
I think you'd be kidding yourself if that's what this was all about. The Tumblr community isn't going anywhere, but that's really not the MOREMay 20, 2013 8:14 AM ET
There is a good case for Yahoo to buy Tumblr. But there's a better case for it not to.
By John Saroff
FORTUNE -- It looks like Yahoo has offered to buy Tumblr for the sticker-shock price of $1.1 billion.
Maybe we shouldn't be surprised, since just a few days ago Yahoo CFO Ken Goldman spoke about the need for the company to be "cool" again. But Yahoo (YHOO) shareholders invest for returns, not for cool. Yahoo employees MOREMay 19, 2013 3:24 PM ET
Yahoo isn't getting a bargain on Dailymotion, but someone else might have.
FORTUNE -- Yahoo reportedly is in talks to acquire a majority stake in social video site Dailymotion from France Telecom, at an enterprise value of around $300 million. That Marissa Mayer wants to buy Dailymotion isn't surprising, given that it could help Yahoo (YHOO) better compete with Google's (GOOG) YouTube in the international market. What is a bit odd, however, MOREDan Primack - Mar 27, 2013 2:34 PM ET
First Yahoo, then Best Buy. Will your company be next to tell employees they can't work from home? It's not likely.
FORTUNE –Best Buy followed Yahoo this week by ending its work from anywhere policy, but that doesn't mean there's a new trend in corporate America. Unless you're at a struggling company desperate to turn business around, working from home is here to stay.
The changes at Best Buy (BBY) and Yahoo MORENin-Hai Tseng, Writer - Mar 7, 2013 5:00 AM ET
Are women the key to Yahoo's salvation?
By Dave McClure, contributor
I'd like to write a different Open Letter to Marissa Mayer. One that plays to both her strengths, as well as those of Yahoo (YHOO). It's a bit off the wall, but if you think it thru with me, I bet you'll agree with the strategy.
Yahoo has struggled for the last six to seven years – with what it stands for, MOREJul 30, 2012 11:31 AM ET
What does "graciously declined" really mean?
FORTUNE -- Earlier this morning, there appeared to be two finalists for the Yahoo (YHOO) CEO job: Interim CEO Ross Levinsohn and Hulu boss Jason Kilar.
But now there is only one, as Hulu just issued the following statement:
"As has been reported, Jason Kilar has been a focus of the Yahoo CEO search committee. He has graciously declined to be considered."
First, let's leave aside the obvious MOREDan Primack - Jul 6, 2012 3:11 PM ET
By Chris Dixon, contributor
Like many in tech, I believe all software patents should be abolished. That said, I think Facebook made the right move by filing a lawsuit against Yahoo's patent attack.
As I see it, Facebook had 4 choices:
1. Settle. Given its pending IPO, this would have been the easiest route. But, by rewarding Yahoo (YHOO), settling would have encouraged more frivolous patent lawsuits.
2. Defend without countersuing. On the surface this would MOREApr 3, 2012 3:23 PM ET
Two weeks after being sued for patent infringement by Yahoo (YHOO), Facebook today filed its reply. It also filed counterclaims against Yahoo for allegedly breaching 10 Facebook patents, including ones that involve photo-sharing and content personalization.
"From the outset, we said we would defend ourselves vigorously against Yahoo's lawsuit, and today we filed our answer as well as counter-claims against Yahoo for infringing ten of Facebook's patents," said Facebook general counsel MOREDan Primack - Apr 3, 2012 2:15 PM ET
Facebook has plenty of challenges as it readies to go public.
By Rob Go, contributor
The entire tech world is waiting with baited breath for the filing of Facebook's IPO next week. I'm excited – the company is an absolute monster and has completely transformed the web.
But, as I've reflected on Facebook this past weekend, I can't help shake a nagging feeling that the company's success feels somehow…fleeting. In some weird ways, Facebook MOREJan 30, 2012 9:46 AM ET
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